MKT 551 - Persuasive Communications

This course focuses on persuasive communication, defined as the use of messages to alter or strengthen attitudes, values, beliefs, or behaviors. In order to accomplish these goals, the messages first need to attract others’ time and attention. Throughout the semester, students will learn humanistic and social scientific theories about persuasion and apply these theories to craft and critique statements.

Prerequisites & Notes
Session cycle: Fall. Yearly cycle: all years.

Credits: 3