Mar 29, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKT 600 - Marketing Program Management


Marketing Communications Program Management is the capstone experience for graduate applied marketing communications candidates in their final semester of study. The objective is to integrate learning’s from the preceding seven program core courses and apply those skills and experience toward improving a local non-profit firm’s marketing capabilities.

Prerequisites & Notes
Prerequisites: MKT 507, MKT 547, MKT 559, MKT 549, MKT 561, MKT 551, MKT 557 Requires 24 hourse of filed work. Session cycle: Spring. Yearly cycle: all years.

Credits: 3



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