MKT 547 - Marketing Research

Students will learn about process and techniques that are used to gather, record, and analyze data as an aid to making marketing and communication decisions. Specific topics will include the development of research designs for collecting primary and secondary data, sampling and data analysis and analytics.

Prerequisites & Notes
Prerequisite/Co-requisite: MKT 507. Session cycle: Spring. Yearly cycle: all years.

Credits: 3