MKT 549 - Buyer Behavior

The course is designed to provide you with a basic understanding of the principles of business-to-business and business-to-consumer buying behavior on a global perspective and how to apply it to the practice of marketing. Global Buyer Behavior borrows heavily from the study of psychology, sociology, anthropology, and economics. Changes in buyer decisions across multiple cultures are explored.

Prerequisites & Notes
Session cycle: Fall. Yearly cycle: all years.

Credits: 3