Apr 19, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 507 - Marketing Concepts and Strategy

Students will study the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers along with the development of favorable relationships with the relevant stakeholders.

Prerequisites & Notes
Normal Cycle Offering: Fall and Spring

Credits: 3


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