Apr 28, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 216 - Principles of Marketing

Marketing foundations in understanding customer problems, developing solution strategies, and successfully implementing a solution via product, price, promotion, and placement.

Prerequisites & Notes
Course Codes: AB Normal cycle offering: Fall and Spring

Credits: 3


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