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Apr 28, 2024
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COMM 301 - Communication Research Methods This course will cover the design, analysis and reporting of communication research. Research methods relevant to advertising, social media, public relations and interpersonal communication will be examined. Topics include research ethics, experimental and quasi-experimental design, survey construction, interviews, focus groups and content analyses.
Prerequisites & Notes Course Codes: ABHR. Prereqs: COMM 201. Normal cycle offering: Fall
Credits: 3
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