Apr 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 301 - Communication Research Methods


This course will cover the design, analysis and reporting of communication research. Research methods relevant to advertising, social media, public relations and interpersonal communication will be examined. Topics include research ethics, experimental and quasi-experimental design, survey construction, interviews, focus groups and content analyses.

Prerequisites & Notes
Course Codes: ABHR. Prereqs: COMM 201. Normal cycle offering: Fall

Credits: 3



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