MKT 600 - Marketing Program Management

Marketing Communications Program Management is the capstone experience for graduate applied marketing communications candidates in their final semester of study. The objective is to integrate learning’s from the preceding seven program core courses and apply those skills and experience toward improving a local non-profit firm’s marketing capabilities.
Course Justification: Graduate programs require a capstone course to apply the learning outcomes in a realistic environment. MKT 600 assigns students to teams to assist one or more local non-profit organization to improve their marketing.

Prerequisites & Notes
Prerequisites: MKT 507, MKT 547, MKT 559, MKT 549, MKT 561, MKT 551, MKT 553

Credits: 3