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Apr 19, 2024
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MKT 547 - Marketing Research & Analytics Students will learn about process and techniques
that are used to gather, record, and analyze data
as an aid to making marketing and communication
decisions. Specific topics will include the
development of research designs for collecting
primary and secondary data, sampling, and data
analysis and analytics.
Prerequisites & Notes Prerequisite: MKT 507
Credits: 3
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