Apr 25, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 363 - Marketing Communications

Examination of role of promotion as an element of the marketing mix and the overall marketing plan. Course also focuses on methods, procedures, and other elements to consider in the creation of effective communications for a target audience.

Prerequisites & Notes
Course Codes: B. Prereq: MKT 216.

Credits: 3


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