Apr 19, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 216 - Principles of Marketing

Study of the process of creating, distributing, promoting and pricing goods, services and ideas to satisfy consumer needs and wants through the exchange process.

Prerequisites & Notes
Course Codes: AB

Credits: 3


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