AVCD 350 - Advertising Design

This studio course will further the development of concepts and forms from Graphic Design II with an emphasis on the fundamentals of advertising design and real world applications. Students will develop a series of creative visual design solutions for a variety of advertising situations and marketing campaigns. The projects will be supported by lectures and readings on the advertising design field. Students are introduced to professional production methods and to the roles of advertisers, advertising agencies and creative professionals.

Prerequisites & Notes
Course Codes: AFS. Prereq: AVCD*251 with a minimum grade of C, or permission of the Director of the Visual Communication Design program. Additional course fee required. Normal Offering Cycle: Fall.

Credits: 3