Apr 25, 2018  
2011-2012 Undergraduate Catalog 
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 216 - Principles of Marketing

Study of the process of creating, distributing, promoting and pricing goods, services and ideas to satisfy consumer needs and wants through the exchange process.

Prerequisites & Notes
Adv Codes: AB

Credits: 3

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