May 05, 2024  
2010-2011 Undergraduate Catalog 
    
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 365 - Consumer Behavior


Provides an introduction to the field of consumer behavior through the study of fundamental behavioral principles and their application to the development of marketing strategy.

Prerequisites & Notes
Adv Codes: B Prereq: MKT 216.

Credits: 3



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