Apr 18, 2024  
2007-08 Undergraduate Catalog 
    
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2007-08 Undergraduate Catalog [ARCHIVED CATALOG]

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MGT 365 - Consumer Behavior

Provides an introduction to the field of consumer behavior through the study of fundamental behavioral principles and their application to the development of marketing strategy.

Prerequisites & Notes
Adv Codes: B
Prereq: MGT 216

Credits: 3


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