SMKT 530 - Marketing Research and Strategy

This course will introduce students to research techniques that drive marketing and communications decision making processes. These findings will translate to comprehensive strategic plans for applied marketing situations like pricing decisions, product development, and positioning goods or services in the marketplace. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT. Term cycle: Spring. Yearly cycle: all years.

Credits: 3